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  • Keith Phillips

Don’t just Blah! Blah! Blah! Make it happen!

Updated: Nov 4


The world has gathering in Glasgow, and everyone is making promises to reduce carbon emissions.

Over the last 26 years much has been promised, and very little has been delivered.


Blah! Blah! Blah!


Everyone seems to be able to create goals, but they are struggling to deliver them.


All Project Managers know, that delivery requires both:

1) an understanding of what needs to be done, and then,

2) tracking of the steps required to achieve the goals.


It’s not good enough to come to a conference and report that we have failed. We need early warnings, so that we can take corrective action and stay on track.


The best way to do this is to use reliable systems to capture what needs to be done, and then provide transparency so that people can understand their progress, and what they need to do to get back on course.

To demonstrate this on a practical, planetary scale, let’s look at tourism in Australia, and agriculture in New Zealand. In both cases, communities of businesses are being assessed against models of sustainable practices, and what actions that they are taking to comply with these practices.


ATIC, the Australian Tourism Council, has a certification program that assesses what tourist businesses are doing to ensure their business - and the environment in which they operate - are sustainable. Visible evidence is provided by businesses online, auditors review and evaluate it. The evidence is GPS and date stamped for authenticity, and verified by other measures such as customer satisfaction scores. This is reviewed by online auditors to verify practices before they go out for onsite visits. And when it comes to the rewards program, judges have access to the body of knowledge, which they can share to celebrating sustainable excellence.


In New Zealand agriculture, producers are routinely measured against sustainable farming practices such as GLOBALG.A.P. (Good Agricultural Practices). The farm or producer’s practices of looking after the soil, water and other environmental elements are reported on by both internal, and external auditors. Authentication is assured by providing evidence, both as documentation, such as reports, and visually, with photographs. In some cases, audits may be carried out remotely with visibility provided by combinations of What’s App and Zoom.


The point is that what is being measured, and managed, are the processes, and systems that ensure sustainable practices. The steps to success are managed at each stage, so that corrective action can be taken to stay on track, and results can be assured.


Carbon reduction goals require the same best practice steps for carbon reduction, and the measurement, and management of what industries, and people are doing to achieve them.


There are a body of professionals that are developing Environmental, Social and Governance Goals. In much the same way, if we are to reach these goals, best practices of achieving these need to be established, measured, and monitored, and actions taken.


Contact us to capture your goals and have a platform that steps you towards assurance and success.


Don’t just Blah! Blah! Blah!

Make it happen.