QBrand enables continuous preformance improvement in Brand Management and Brand Equity.

The brand is possibly the most important asset owned by your company. All too often it is thought that the brand is the marketing manager’s domain but the real brand manager is the company CEO.

The strength and power of a brand depends on every department in the organisation. Successful branding involves consistency in the message you are putting across to the marketplace. It involves delivering on brand promises. Brand strategy should influence all decision-making in the company.

Does your organisation have a consistent brand strategy?

While most brand measurement programmes evaluate market awareness and customer perceptions, QBrand provides a unique perspective by looking at the company internally and seeing whether it aligns with the overall brand strategy.

Benefits:

• Helps to make branding and brand equity a more measurable, understandable concept
• Encourages department level buy-in to the importance of branding
• Identifies department level contribution to brand performance

An abridged version of QBrand, QBrand Mini, is also available