Benchmark tool for enterprise capability assessment

A direct outcome of the collaboration between the National Productivity and Competitive Council (NPCC) and Enterprise Mauritius was the visit to Mauritius between 16th and 20th May by Mr Keith Phillips (President) and Mr Steve Lewin (Director) of QLBS.com.

They came to present QFitness, a benchmarking tool that adopts a scientific approach for enterprise diagnostics and support, and for open seminars. A pilot group of enterprises of the Mauritius Export Processing Zone Association (MEPZA) and of the Association of Mauritian Manufacturers (AMM) were assessed according to QFitness and their results were commented and compared to international benchmarks.

Brand Mauritius
During the Competitiveness Foresight conference last year, participants expressed their concern that unlike countries like Singapore, Hong Kong, or Dubai, which it wants to emulate, Mauritius suffers from a generic brand image appeal and is not adequately visible in the international arena.

Capitalizing on the visit of Keith Phillips, who is also a marketing and international branding consultant, two seminars on International Marketing and Branding were organised where executives from the textile and garment industry and from the public and private sectors respectively were exposed to the strategies a country must adopt to promote its products, services, values, and image to different target groups so as to differentiate itself from its competitors.